An advertiser can actually purchase an entire bus called a superbus for about 25000 and place its message over the entire vehicle. Start studying Business in Society.
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. The term subliminal message was popularized in a 1957 book entitled The Hidden Persuaders by Vance Packard. Transit advertising includes the interior and exterior of buses subway cars and taxis. In the everyday world it has often been suggested that subliminal techniques are used in advertising and for propaganda purposes eg.
One disadvantage of transit advertising is that heavy travel times often do not permit riders to read advertising. Regulators complain that the state has to subsidize the low wages and benefits Walmart pays its employees while they welcome the jobs Walmarts.
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